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Yajña: The Cardinal Principle

of Sustainability

It has become a fashion to talk about global recession these
days. Newspapers, talk shows in TVs, business conferences
and even family magazines make all out efforts to educate the
masses about global recession and how it needs to be
rectified and overcome at the earliest. If it gets delayed, we
are told that economies will not grow, jobs will be lost,
earning potential will come down, people may go without
their necessities and so on. The solution to this problem is
also available aplenty. The most dangerous of these is the
dominant American prescription; shop till you drop.

The logic is straightforward and simple. If you shop more,
that will re-prime the consumption engine. Once that
happens more manufacturing and more distribution of goods
and services will happen. The economy will flourish, and all
lost jobs will resurface. One logical question that we may have